brand-discovery
io.github.affaan-m/ECC/brand-discovery
Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md). Use when creating or repositioning a brand, briefing designers or writers, or making implicit founder knowledge explicit.